Nudging at scale: Experimental evidence from FAFSA completion campaigns

نویسندگان

چکیده

Do successful local nudge interventions maintain efficacy when scaled state or nationwide? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign encouraging students to apply for financial aid college. The campaigns collectively reached over 800,000 students, with multiple treatment arms patterned after prior in order explore potential mechanisms. find no impacts on receipt college enrollment overall any subgroups. evidence that different approaches message framing, delivery, timing, access one-on-one advising affected efficacy. discuss why strategies work locally may be hard scale effectively.

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ژورنال

عنوان ژورنال: Journal of Economic Behavior and Organization

سال: 2021

ISSN: ['0167-2681', '1879-1751']

DOI: https://doi.org/10.1016/j.jebo.2020.12.022